CASIO 20TH ANNIVERSARY G-SHOCK: PREORDER

G-SHOCK 20th ANNIVERSARY WATCHES!!!: The ultimate tough watch, the new G-SHOCK model are here to mark 20 years of G-Shock innovation. World time, stopwatch, countdown timer and lots more. All models are fitted with high quality stainless steel/resin cases. LIMITED PRE-ORDER SPECIAL FROM SHELFLIFE: R700!! / REGULAR RETAIL PRICE: R1100... CONTACT US NOW TO PLACE YOUR ORDER!!

SHELFLIFE WINS A LOERIE AWARD

Yesterday Shelflife won a "Bronze" Loerie: "Experiential/ Live events" Award for the NIKE BE TRUE EVENT!

This year marked the 30th anniversary of the Loerie Awards, the Oscars of the brand communication/ advertising industry.

The Loerie Awards represents the pinnacle of communication media in our region, and entries will be judged according to 5 criteria:

1. An innovative concept, bringing new and fresh thinking
2. Excellent execution
3. Relevance to the brand
4. Relevance to the target audience
5. Relevance to the chosen medium

Work that excels in all the above criteria – work that is judged to be effective communication by the jury – represents Creative Excellence, and is rewarded with the highest accolade - a Loerie Award.

www.theloerieawards.co.za

REEBOK FREESTYLE 25TH ANNIVERSARY VIDEO

This time, Shelflife teamed up with the one and only REEBOK to celebrate the worldwide 25th anniversary of the most iconic womans shoe in existence, THE "FREESTYLE"! This time the Shelflife crew completely over-hauled a little karaoke joint called DISCO K in Loop St. CT. It was a red carpet and paparazzi affair with each corner of the club transformed into a visual feast with amazing entertainment throughout the night! From the amazingly nostalgic invitation, to the décor, graffiti and live sneaker customizing by female graffiti artist "MOTEL 7", a freestyle evolution timeline wall, VJ' and Dj's flipping iconic 80`s beats and visuals the whole night, with female jockey "Dj Rose" and a special three and a half hour set by "OneTakeJake (bteam)" and "CountSabel", an aerobic workout, a "Dance Revolution" Game competition, not to mention a comedy spot with MC CLYNT and champion B-GIRLS doing there dance routines and also sing-along-karaoke...IT WAS AN ALL THE WAY OUT CRAZY BLAST FOR THE RECORD BOOKS!

VIDEO CREDIT: ZANE / ROLLING STOCK PRODUCTIONS

NEW NIKE QUICKSTRIKE PACK!

Nike Air Max 90 Mowabb inspired sneaker, which is entitled "King Of The Mountain" and features lots of details, including the slogan being embroidered on the heel and also being featured on the inner sole. The outer sole is transparent and features a graphic underneath. The shoe will come with two sets of laces.




Then these STABS that belong to the same pack of Air Max 90 above, the Air Stab Premium "Runnin’ Gunnin’" featured in infrared and black cement with elephant print leather. These are both highly sought after so be quick before they are sold out!!!




NIKE STABS BANNED IN LONDON!:

BBC REPORTS: http://news.bbc.co.uk/1/hi/england/london/7511743.stm

"Nike has withdrawn a range of trainers called Air Stab from its London store following the recent spate of knife deaths in the UK. In the last couple of days, the company said it removed the shoes from its Nike Town store in Oxford Circus, "given the current climate".A total of 15 teenagers have been stabbed to death in the city this year. A spokesman for Nike said the name for the running shoes came from stability, and had nothing to do with knives.He said the retro range, which was only sold in the central London store, was "an unfortunate coincidence timing-wise".One style in the limited edition range, re-launched two years ago, carried the logo Runnin' 'n' Gunnin' on the inner lining and heel."

NEW RELEASE REEBOK PUMPS

The original classic Reebok Pump is back in a limited edition! Originally the weapon of choice for American tennis star Michael Chang in the early 1990s, the Reebok Court Victory Pump and Omni Lite in a new updated colourway. Perforated light blue leather on the toebox, smooth leather and white/orange checked mesh areas in a mid-high b-ball style with the original wave-style side brackets and embroidered "The Pump" detailing. Pump it up!!

REEBOK FREESTYLE 25TH ANNIVERSARY

On Thursday 3rd July 2008 SHELFLIFE hosted the REEBOK FREESTYLE PARTY at Disco K. here are a some random pics from the event...for more pics and info go to >facebook<