513 PREMIUM WEAR

We have just received a dope new batch of 513 CAMO - SHORT SLEEVE SHIRTS, these locally designed and hand crafted ltd ed shirts are are a great addition to your winter wardrobe at R550.

More about 513 here at http://www.megatheriums.blogspot.com/







Also check out these 513 tees for a steal at R150! SUPPORT LOCAL!

SHELFLIFE CLASSIC VARSITY JACKETS

Following our first drop of Shelflife winter gear last week, we are proud to present our latest offering...the CLASSIC MENS VARSITY JACKET. Featuring high quality fabrics & trimmings, highly detailed embroidery with college style "SL" lettering, these are super warm and comfortable with hood, clip up buttons and premium double lined fleece in two different colourways, GREY/BLACK/TURQUOISE and HEATHER/BLACK/ORANGE. Limited stock of each, so be quick to get your first pick of colour and size.

NEW ERA AUTHENTIC SNAPBACKS

After much anticipation we are proud to release the AUTHENTIC 9FIFTY NEW ERA team snapback collection, these are the most sought after worldwide and many of them are exclusive to Shelflife in SA. Dont delay in snapping up a few for the collection!

FEATURED DESIGNER: DUFRAS DENIM

ABOUT "DUFRAS" & designer BUDDY CHELLAN:

"Buddy Chellan was raised in Cape Town’s neighbourhood, Bridgetown. After spending most of his childhood being involved in sports, it’s no surprise that BMX would follow as his prime passion. His travelled the world to compete, ridden his bike alongside some his favourite BMX riders, and now his juggling his own clothing label, Dufraś. Dufraś was inspired internationally, but has been locally produced. Having started with his denim jeans, Dufraś is growing to be the epitome of a quality and affordable label.
The style of the jeans is a skinny fit, but suits the comfortability of everyone, even those who are active in the extreme sport industry. The distinctive characteristic of 11oz denim, which simply translates to strength and durability, includes 95% of cotton, 5% Lycra and that proudly South African satisfaction."

NIKE AIR MAX 95 'WHAT THE MAX'

As part of a pack, Nike Sportswear combines popular Air Max styles in a bold neon pop treatment with the new ‘What the Max’ collection. This Nike Air Max 95 360 Hyperfuse showcases Hyperfuse construction, a Nike performance technology originally used to create a breathable, stable and resilient basketball shoe. Beyond its performance attributes—lightweight, strong and durable—Hyperfuse construction allows designers to layer colors in new ways for maximum impact. The 360 / + system air sole unit adds a extra feature that definitely make this one for the collection... and also look out for the Air Max 90s dropping later this month!












AVAILABLE NOW FOR PURCHASE ONLINE HERE: http://www.shelflife.co.za/nike-air-max-95-bb-532305-11/


SHIPPING AVAILABLE WORLDWIDE WITH FREE SHIPPING ANYWHERE IN SA!

NEW SHELFLIFE TEAM SWEATERS

Just in time for winter, we have cooked up a fresh batch of SHELFLIFE VANDAL ATTIRE crew neck sweaters. Classic baseball team logo style graphics with a Shelflife twist. At decent price of R329, you can afford to cop one of each. These hook up perfectly with a official team New Era 59FIFTY or Mitchell Ness snapback. Exclusively available at Shelfife store.

NIKE AIR TRAINER 1 SAFARI

After decades of waiting, South Africans finally have the chance to own a true classic again, the infamous NIKE AIR TRAINER 1.

As part of a "quickstrike" pack, Nike Sportswear has revived two sneakers from the class of 1987 for 2012, the Air Safari and Air Trainer 1. Both sneakers don traditional Safari styling with the signature print in white, black and orange. Stay tuned for when the Air Safari drops at Shelflife...should be soon!











Excerpt from Sneaker Freaker online feature:

In the beginning...
1987 is where it all began. Nike saw a hole in their product line and their plans for world domination. A growing army of fitness fanatics were filling their weeks with an ever increasing list of activities, from weight training to raquetball and jogging. They needed an all purpose shoe, equally at home on the aerobics mat, the treadmill or the court. In one of his broadest strokes of inspiration, Tinker Hatfield and his team combined to produce the Air Trainer High and Low.

The design’s flexible forefoot and soft leather upper were teamed with a full length air unit providing ample cushioning for running or pounding out aerobics. The b’ball styled sole with a flared outrigger combined with the forefoot strap to provide the stability needed for court sports and lifting. Football and baseball star Bo Jackson endorsed the shoe for Nike and it was so versatile it was even seen on pro tennis players like John MacEnroe and brash teenage sensation, Andre Agassi.

In short it was HOT!

Read the rest of the feature on CROSS TRAINERS here

PURCHASE ONLINE HERE: http://www.shelflife.co.za/nike-air-trainer-md-premium-nrg-532303-22/

WORLDWIDE SHIPPING AVAILABLE & FREE SHIPPING IN SOUTH AFRICA

NEW MISHKA DROP!

Check out the latest gear from MISHKA that just dropped at Shelflife Store! We got some dope warm winter sweaters, some select graphic tees, the illest New Era & Starter snapbacks & and a even a sick "eyeball" painters hat in the mix. Quantities are very limited so be quick on this drop.

















If you don't know 'bout Mishka heres the scoop: MISHKA aka "Мишка" started shortly after Greg stayed over Mikhail's house in Brooklyn, NYC. Greg had just got back from Europe and had purchased a very obscure Black Metal record from a band called Sacrifyx. A band who, it is rumored, died in a plane crash the night after recording their Black Metal opus. The rumor also claimed they buried a powerful prayer to Satan on the record. So of course the boys decided to play the record backwards. Soon after, a gateway opened up in Mikhail's bedroom. What happened after that not to many people are certain, but soon after MISHKA was born!

NIKE AIR MAX 95 BB 360

Nike continues to reveal reworked variations of the Air Max 95 silhouette. Take a look at the new Air Max 95 BB 360. The sleek lows features a no-seam construction, also knoting touches of mesh to wards the lacing system. Fierce red accents pop to perfection.